Fresh馥蕾詩新概念店開業，登陸三亞海旅免稅城

2021-07-13 15:16
網絡

Fresh is thrilled to announce the opening of its 1st retail counter with Lagardère Travel Retail outside of Europe, at the 95,000sq m Hainan Tourism Downtown Duty Free Shopping Complex by the Hainan Tourism Investment Duty Free in downtown Sanya. With more retail openings, Fresh continues to capitalize on booming Chinese consumer demand and further strengthens its presence in China’s tropical holiday hotspot.

Fresh很高興地宣布了其位于三亞市中心海南旅游投資免稅購物中心的新零售店盛大開業,這也是與拉格代爾旅行零售在歐洲以外開設的第一個零售專柜。隨著更多零售店的開業,Fresh將繼續滿足中國蓬勃發展的消費需求,進一步加強其在中國熱帶度假勝地的影響力。

“This launch has been part of Fresh’s continued expansion in Hainan, signaling the exciting growth opportunity we see in the China market,” said Mr. Ji-Un Han, GM of Fresh Travel Retail APAC. “We are delighted to partner with Lagardère in Asia Pacific and Hainan Tourism Investment Duty Free to extend our intimate retail concept to Sanya downtown, forging the Fresh expression in this market."

Fresh馥蕾詩旅游零售部亞太區總經理Ji-Un Han表示:“此次新零售店的開業是Fresh在海南品牌持續擴展的一部分,標志著我們在這個市場看到了令人興奮的增長機遇。”Fresh很高興能與拉格代爾旅行零售亞太地區和海南旅游免稅店合作,將我們貼心的零售體驗延續到三亞,向亞太旅游市場傳播Fresh的品牌理念。

Mr. Terry Chua, VP of Lagardère Dutyfree Merchandising Asia: “The new Fresh store elevates not only the Fresh experience, but also in line with the strategy for Lagardère to enhance the shopping experience in Sanya with the broadest and trendiest brand portfolio. That applies especially to Hainan because it’s a leisure destination where travelers are open to new discovery.”

拉加代爾免稅店亞洲區副總裁Terry Chua先生表示:"新的Fresh店不僅提升了Fresh的體驗,也符合拉加代爾的戰略,即以最廣泛和最時尚的品牌組合來提升三亞的購物體驗。這一點尤其適用于海南,因為海南是一個旅游者樂于接受新發現的休閑目的地。"

The location of Fresh’s retail counter is very central in Sanya and the scale of it gives the brand a lot of space where guests are not simply shopping Fresh but experiencing it. The counter has been designed in the same spirit as the Fresh flagship store in New York City’s Union Square, elevated with new elements that are first in Fresh Travel Retail to bring Fresh’s collections to life.

Fresh零售專柜位于三亞的中心位置,它的規模為品牌提供了很大的空間,消費者不僅可以在這里購買Fresh產品,還可以體驗及了解產品。專柜的設計與紐約聯合廣場的 Fresh 旗艦店一脈相承,此次更升級了購物體驗,加入了Fresh旅游零售從未有過的新元素,以便將Fresh的標志性系列產品帶入生活。

These new elements include the moving pixelated canvas at the entrance and a wall in lime wash paint showcasing Fresh’s signature sky blue interpreting Fresh’s beliefs of hope, optimism and nature. Starting from the very first day the brand was created in 1991, Fresh has been driven by their never complacent indie spirit where the sky’s the limit.

這些新元素包括入口處的移動像素化畫布,以及展示Fresh標志性天藍色的石灰水漆墻,詮釋了Fresh的希望、樂觀和自然的信念。從1991年品牌創建的第一天起,Fresh就一直被其永不自滿的獨立精神所推動著,未來不可限量。

Other elements are linked to the brand’s pillars of artisanship, hospitality, apothecary and tradition in a warm, interactive setting. A custom chandelier designed to look like molecules emphasizes Fresh’s leadership in science; the iconic mosaic tile floor replicates that of the flagship store at Union Square; the Gift Bar, where guests can customize for their gift-giving needs and enjoy complimentary artisanal gift-wrapping; and the Kombucha Wall which displays the Kombucha 8 benefits and its texture. These meaningful details come together to form interactive destinations where Fresh guests can play, discover, and dream.

三亞新專柜的設計靈感源自于品牌的核心——天然成分、科學技術、測試方法和配方工藝。為喚醒這些元素,設計裝飾中無不透露著其中的巧思。形似化學分子的定制玻璃吊燈,傳遞著Fresh在科學領域的領先地位;標志性的馬賽克瓷磚地板復刻紐約聯合廣場旗艦店配置;禮品吧,顧客亦可在在購物后獲得以手工藝精心包裝的禮盒,盡享愉悅心意;以及紅茶酵母酵萃精華液墻突出8種功效及質地。這些有意義的細節匯聚在一起,形成了互動景點,讓Fresh的每一位顧客都能在這里盡情的玩樂、發現和夢想。

Fresh Travel Retail is also the first brand to pioneer the giant outdoor 3D digital video screens at the main entrance of Hainan Tourism Duty Free Shopping Complex, featuring two breathtaking impactful 3D videos to showcase the brand’s best-selling collections, the star ingredients and to tell its unique sensorial brand story.

Fresh旅游零售也是第一個在海南旅游免稅購物中心主入口處率先采用巨型戶外3D數字視頻屏幕的品牌,以兩個令人嘆為觀止的震撼性3D視頻來展示品牌的暢銷系列、明星成分,并講述其獨特的品牌感官故事。

LVMH beauty brands Fresh has a growing footprint in partnership with Lagardère Travel Retail in Chinese travel retail. Pictured is the Hainan Tourism Downtown Duty Free Shopping Complex in Sanya

LVMH美容品牌Fresh與Lagardère Travel Retail合作,在中國旅游零售業的足跡不斷擴大。圖為位于三亞的海南旅游市中心免稅購物中心。

From left to right: Mr. Terry Chua, VP of Lagardère Dutyfree Merchandising Asia, Mr. Ji-Un Han, GM of Fresh Travel Retail APAC, Mr. Xie Zhiyong, President of Hainan Tourism Investment Duty Free.

從左至右。拉加代爾免稅店亞洲區副總裁Terry Chua先生,Fresh旅游零售亞太區總經理Ji-Un Han先生,海南旅游投資免稅店總裁謝志勇先生